European Wii Launch Campaign

£6.5 million? What does this mean? The biggest European Launch Campaign ever! Tv Spots, In-Store Demo Pods, Trailers at the cinema, and all the PR hype, Nintendo really are going all out. And to top it all of, they’re using another £4.5 million to campaign the Wii from January to March.

Rob Lowe the Wii Product manager has said that 80% of people who watch TV in the UK, will see at least 3 Wii adverts a day. What a guy!

I say, bring on the Wii!